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Traditional vs DOOH Advertising

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With the digitalisation of the world and technology becoming more plentiful and less expensive, digital out of home advertising (DOOH) has easily branched out from the other forms of traditional advertising. Today, all firms have to choose between two straight routes, one demanding financial investment while the other demanding more effort and commitment. With the expertise and experience available with us here at Inversion, we are willing to suggest a middle ground where we consider the chances of both traditional and digital methods and create a balanced combination just for you!

Let us look at DOOH first- which is currently stealing the limelight for many firms. DOOH comes with a promise of tremendous flexibility and enhanced visibility. Digitally designed and ever-changing advertisements keep the consumers engaged and strengthen the impact created by your words and visuals. Design softwares accommodate creativity most effectively and communicate your message strikingly! 

On the other hand, traditional advertisements still stand with the ‘old is gold’ logic. Sometimes, a newspaper cover or a radio broadcast can be the quickest and most convenient. Given the fact that not all parts of the world are fully developed and markets extends to regions beyond metro centres, pamphlets and billboards can be your only ways to multiply your numbers! Next up, some sectors of traditional advertising are more or less immortal. For example, the market for billboards is not likely to die considering they have become icons of an urban environment. Just like that, newspapers are going to stick around forever. While you might think that e-papers and apps are taking over them, you just can’t forget that add sections are always present- whether or not newspapers are actually printed. Traditional printed material can also be kept and retained easily as compared to an online link- where a second attempt to search for the same company might land the customer in another firm all together. Next up, neuroscience also supports traditional adverts on the basis that they are easier to understand and better recalled. 

However, the interactive and survey facilities offered by DOOH cannot be ignored. A pamphlet sent barely gets any response while a digital advert might easily collect a star rating or customer feedback. In this way, DOOH makes the company’s marketing targets more realistic and customer oriented. 

Considering the range of benefits offered by these two routes, we believe that they cannot be operated independently and integrating them will help your firm maximize returns. Too many digital dozes might intimidate customers while too much of paper might lead them into categorizing your company as out dated and second class. To start off, we are breaking the two stop process into a multilateral one. As of now, digital methods are used to only gather customers and once a relationship is established, papers are thrown to strengthen the ties. A customer might be pleased with your simple approach online and straightaway disoriented after you give them a 5 page information leaflet. We are trying to change this by using the two approaches at every stage so that you have the best up your sleeve!

 

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